Trinny Woodall is a force to be reckoned with, and when it came to launching her new book Fearless, we needed to find a way to attract readers by making them feel strong and empowered.

My campaign line, ‘Fear Less, Be More’ was a simple way to tap into the ethos of the book, whilst engaging new and existing audiences.

It told women that they can be all the ‘mores’ that they have ever dreamt of. More energised, more purposeful, more joyful.

The campaign thought was used across all marketing: including book sleeve, social media, book shop signage and merchandise.