Idea. You don’t have to do meditation, light incense and read affirmation cards to feel good. It doesn’t always have to be wholesome to be healthy, just do what gets you through.

https://www.lbbonline.com/news/how-itv-creative-showed-young-people-self-care-doesnt-have-to-be-wholesome-to-be-healthy-for-calm

AWARD: Creative Pool, Social Good Award - BRONZE

Creative: Me

Director: Alex Dickinson

Editor: Lucy Miller

ECD: Tony Pipes

Campaign Manager: Sarah Campbell

Producer: Jon Hinton