The Idea: Love Island is the OG of all dating shows and this Summer it’s claiming what’s rightfully theres, LOVE!

We told other dating shows, dating apps, anyone with any kind of link to love… to step aside because this is our turf!

Alongside our 60” Animation spot, we continued our ownership of Love with our Cast Reveal, Stunts and social content.

Creative: Me

Creative: James Copeman

Producer: Jill Findlay

Campaign Manager: Charlotte Berman

CD: Rachel King

ECD: Tony Pipes

Marketing: Lucy Pack

Animation: KITCHEN