Love where you live: Creating idents for WDR, the public service broadcaster in the North Rhine Westphalia area of Germany.

To celebrate the amazing landmarks in the North of Germany we took a well-loved local location, and brought it to life in an unexpected way.

Collaborating with Paperboyo, paper artist and content creator, we travelled around Germany to create six unique idents. Each ident reframes a location, the paper cut out bringing it to life in a new and surprising way.

From taking a bridge and making it a rollercoaster, to turning a city building into a sewing machine, we really brought the love for the North Rhine Westphalia to the TV network.

These idents won Gold for Best Station Campaign at the Eyes & Ears Awards.